Y_FAVORITED_LISTING
Trigger: Lead has favorited a property on the site.
Why it matters: This is a strong signal of emotional interest. They’re engaged but may still be researching or waiting for the right time.
Goal:
Resurface the property in a natural way
Offer value (market insights, comparisons, etc.)
Encourage a showing or buyer consultation
Duration: 4 emails over 4 days
Link to email automation: https://app.followupboss.com/app/automations/public/5ZZAW9EFN
Link to tag removal automation: https://app.followupboss.com/app/automations/public/81QII1RMI
Y_FAVORITED_LISTING Action Plan
Step 1: Email
Days after last step: 0
Title: Y Favorited Listing 1
Subject: Saw some solid choices recently 👌
Body:
Hi %contact_first_name%,
Looks like you’ve been checking out some great homes lately:
%last_5_preview%
If one of them is still on your mind, it may be helpful to know how long similar homes are staying on the market—and how competitive the price is. I can give you a quick breakdown.
Want me to send you some insight on the one you keep coming back to?
Warmly,
Step 2: Email
Days after last step: 1
Title: Y Favorited Listing 2
Subject: Still thinking about one of these?
Body:
Hey %contact_first_name%,
Sometimes one home keeps calling you back… and if that’s happening, it might be time to take a closer look:
%last_5_preview%
I’d be happy to set up a showing—and if it’s your first time touring, I can walk you through exactly what to expect (timing, process, questions to ask, etc.).
Are evenings or weekends usually better for you to get started?
Talk soon,
Step 3: Email
Days after last step: 1
Title: Y Favorited Listing 3
Subject: Want to compare a few in person?
Body:
Hi %contact_first_name%,
Looking at a home in person is helpful—but comparing it to 1–2 others is often where things really click.
Here’s what you’ve been eyeing lately:
%last_5_preview%
Want me to set up a showing for this one plus a couple that are similar in price, layout, or location? It’s a great way to make a confident decision.
Just let me know,
Step 3: Email
Days after last step: 1
Title: Y Favorited Listing 3
Subject:Want to compare a few in person?
Body:
Hi %contact_first_name%,
Looking at a home in person is helpful—but comparing it to 1–2 others is often where things really click.
Here’s what you’ve been eyeing lately:
%last_5_preview%
Want me to set up a showing for this one plus a couple that are similar in price, layout, or location? It’s a great way to make a confident decision.
Just let me know,
Step 4: Email
Days after last step: 1
Title: Y Favorited Listing 4
Subject: Let’s get you some clarity
Body:
Hey %contact_first_name%,
Still thinking about one of these?
%last_5_preview%
Sometimes a quick buyer consult makes the path forward a lot clearer—whether you’re ready to see a home, need to figure out what’s realistic in your budget, or just want to reset your search.
I’m here for all of it—let me know what sounds helpful right now.
Here when you need me,
Step 5: Remove Tags
Days after last step: 1
Action: Remove Tag(s)
YPRIORITY
Y_FAVORITED_LISTING
Y_FAVORITED_LISTING Automation
Automation Name
Y Favorited Listing
Event
When tag Y_FAVORITED_LISTING is added
Conditions
Stage EXCLUDE - Pending and/or Under Contract (your database may be different and have different stages. Please select the stages you wish to exclude from this automation)
Action
Start Action Plan “Y Favorited Listing”
Run Time
Multiple Times Per Person