Google Live Transfer Leads

When Buyers & Sellers Search Google — We Transfer Them Straight to You!

With Google Live Transfer Leads, we put you on top of Google and live-transfer real, verified buyers & sellers straight to your phone — no chasing, no cold calling. Most agents think they know Google marketing. But this isn’t PPC. And it’s definitely not just clicks and forms.

We generate every Google Live Transfer Lead from Google Local Services Ads

Where These Leads Come From (And Why They’re Different) 


Google Local Services Ads (LSA)

These are the “Google Verified” agents who can stand out prominently in Google Search when someone is looking for a local real estate professional. When someone in your area searches “realtor near me” or “real estate agent [city],” your profile can appear prominently in the results.

When they call, we answer, verify, and live-transfer them directly to you.

Google LSA can now also appear when people search for homes for sale through Google Listing Leads. So when someone is actively searching for a home in your market, your business can be positioned to connect with them while they’re already in the buying process. In order to be eligible for Listing Leads you must have “buyer leads” and “message leads” turned ON on your LSA.

What is Google Local Services Ads (LSA)?

Ylopo can manage your Google Local Services Ads, which is a banner ad featured in the search results for those who are searching for real estate agents in a specific area.

You are placed above SEO, Google Adwords, and Google Business Profiles (GBP) on the search results. People searching for a top real estate agent typically have a very specific reason for their search. This specific need results in a regular stream of bottom of funnel seller leads as well as generating new buyer leads.

ex. Google Local Services Ad

How Does LSA work?

Calls through LSA will be routed to our LSA Call Center. Our call center agents are trained to ask for name, call back number and email. 

These calls will be transferred directly to you. The number that shows up on your caller ID for LSA ads is typically the incoming caller's phone number. We have outlined a few options our clients have used to successfully identify an incoming LSA call.

A contact will be created in your CRM for LSA generated leads. The tag YLOPO_LSA will be added to leads profile so you can route leads or create a smartlist looking for this tag in a smartlist/saved filter.

ex. Lead LSA Registration note added on profile

ex. YLOPO_LSA tag added to leads profile

Google Business Profile (GBP)

This is your business listing on Google Search and Google Maps—where customers find your hours, location, photos, reviews, and more. Easily the most high impact area for online exposure. Think of your Google Business Profile as a hub for your reviews—they can appear across Google Search, Maps, and other Google services.

What is a Google Business Profile (GBP)?

A Google Business Profile is your business’s presence on Google Search and Google Maps. It’s the listing customers see when they search for your business or businesses like yours in their area.

ex. Google Business Profile

How Does Ylopo help Manage my GBP?

Ylopo's helps your GBP through optimization. Our GBP Optimization is a powerful service that builds on the work you've already done to improve your Google Business Profile (GBP) listing. GBP optimization entails checking your GBP profile for errors or outdated information, and ensuring that everything appears to be in order. Additionally, our GBP team experts can create regular posts and products that feature your brand, your services, and your listings.

GBP optimization has a number of advantages, including assisting you in attracting high-quality traffic and growing an audience base of potential customers who are geographically close enough to visit your business in person.

Pricing for Google Live Transfer Leads

We’ve bundled all of these services together into one package for you!

You can pick and choose which services you want with no setup fees for new services, all with a $350 tech fee for US clients or a $250 tech fee for Canadian clients, since LSA is not available in Canada.

LSA Sign Up Form
GBP Management
GBP Management - Canada ONLY

What Services Does the Tech Fee Include?

Local Services Ads

  • LSA setup and optimization

  • LSA maintenance (such as for expiring license/insurance docs)

  • LSA Live Call Center: maintains your ad’s pickup rate, pre-qualifies leads for you, hot-transfers buyers or sellers directly to you, discards spam/sales calls, and integrates phone and message leads into your CRM with identifying tags.

    • Call Center Hours: 5:00 AM - 6:00 PM PST Every Day M-Sun

    • 6:00 AM - 7:00 PM MST Every Day M-Sun

    • 7:00 AM - 8:00 PM CST Every Day M-Sun

    • 8:00 AM - 9:00 PM EST Every Day M-Sun

  • LSA message lead responses: maintains your ad’s pickup rate and avoids needing to handle spam/sales calls yourself. Please follow up with buyer or seller leads yourself directly in your LSA Dashboard.

  • LSA lead ratings after calls or messages come in. There is no dispute system anymore, so Google allows us to rate the incoming leads instead. If a lead is not relevant, we mark them as 'highly dissatisfied'. If they are, we mark them as 'highly satisfied'. Over time, the Google algorithm is meant to provide more tailored traffic based on these ratings. Please note, Google is great at crediting spam/sales calls, but will charge leads related to the real estate industry. Google determines the charge/credit status of all leads.

  • LSA issue support (verification, suspensions, etc.)

Google Business Profile

  • Profile setup and optimization

  • Utilization of all applicable and relevant features for Real Estate

  • Weekly Updates and Content (we post these 2-3x per week)

  • Graphic design and custom posts of your listings (Current, Sold, Coming Soon, Etc. - please email your custom posting requests to gbp@ylopo.com)

  • Product section that functions like a catalog of your current listings or areas that you would like to target or home types that you would like to target.

  • Advanced issue support (verification, suspensions, etc.)

  • SEO consultation and coaching

  • Review responses and flagging invalid reviews

 LSA & GBP FAQ

  • Google does not have LSA in Canada.

  • TThe number of leads you will receive will depend on how high up your ad is placed in the list of realtors, which is helped by having a Google Verified badge and is also based on the amount of competition in the area. Having a high call answer rate, new reviews coming in on a regular basis, and a decent-sized budget (that's why we recommend a minimum $1000/month budget) will help you move up among the other Google Verified accounts, once receiving the badge.

  • You will get leads through phone calls and text messages that you can access right in your LSA Dashboard that you can log into through the web. You can get alerts on your phone for new message leads so that you are prompted to log into your LSA Dashboard and respond as quickly as possible to maintain your ad’s answer rate. To let our team know which phone number is best to receive these text alerts at please reach out at lsa@ylopo.com. You’ll also see both phone and message leads integrated into your CRM for easy identification and follow up. Phone leads will be associated with Ylopo_LSA and message leads will be associated with Ylopo_LSA_Message tags.

  • You can access it at this link https://ads.google.com/localservices, and will need to be logged into Google using the email address you used when signing up for LSA. If you have difficulty because you're logged into Google under another email address, you might try using an incognito/private browser to log in.

  • With Google Local Services Ads you target the areas you service and your ad shows up to people searching for those areas. We cannot specifically target people living in states outside your service area, however leads from other states may search for realtors in one of your service areas and contact you. If you are licensed in multiple states, your ads can be shown for those areas when the proper licensing documentation is provided to Google. 

  • The number that shows up on your caller ID will be the incoming lead's phone number, so that will always change depending on who is calling. Here are some options that our clients have used to identify the incoming call as an LSA call.

  • Google will issue auto-credits for leads not related to your industry. Ylopo will submit a feedback review for each lead you receive to assist Google in learning what type of leads you do and do not want to be charged for/receive more of in the future. At this time, one should anticipate Google charging for all real estate related inquiries. However, Google is very consistent in crediting back spam and sales inquiries received through the LSA platform and our team will rate them accordingly as well.

  • To ensure your LSA is eligible to rank for Google Home Listing Searches you have to ensure your Message Leads and Buyer Leads are activated on your ad. Then, when people search for “homes for sale” in your area, your LSA may populate for a listing and generate a call or text lead (more often text messages) for that search. Feel free to reach out to lsa@ylopo.com to ensure your ad is optimized to be eligible for this feature.

LSA FAQ

  • Yes! And Ylopo can help you manage your GBP.

  • Click here to learn how to access your GBP Review

  • Responding to positive reviews is very important! Keep it short and sweet, but be sure to include some relevant keywords like name, transaction type, location, ect. Ex: "Thank you for your review/kind words. We're happy we could help you navigate the process of buying/selling your home. It is great to hear that you had a great experience with x agent."

  • Reviews are going to be a critical factor for this! Consistency is key, so get a handful a week at most. Regularly posting local and relevant content to the updates section is a good idea as well (best restaurants in x town, nearby attractions, volunteering or other events you team participates in, local market conditions). Connect your social media profiles to the GBP and make sure all the info matches (address, phone number, website). Finally, you can add impactful photos to your GBP. Happy homeowners in front of their new homes are an excellent choice.

GBP FAQ

Don’t know where to start?

Let us help you with your lead generation and digital marketing goals.