DyVA as a Listing Strategy
Dynamic Video Ads are most effective when they're part of a repeatable workflow. This guide covers when to launch, how to budget, and how to turn your campaign report into a seller conversation.
Know when to launch
The most common mistake with DyVA is treating it as a "new listing only" tool. There are at least five moments in a listing's lifecycle where a video ad can do meaningful work — and most agents only use one.
New listing goes live
Launch immediately. The first 7–10 days are when listing views peak — get video in front of buyers before the algorithm momentum fades.
7–14 days on market with low activity
A stale listing needs fresh traffic. A DyVA can generate a second wave of buyer attention before you have that difficult conversation with your seller.
After a price adjustment
Buyers who passed on this listing the first time need to know the price changed. Video ads with the new number reach warm audiences efficiently.
Just Sold campaigns
A sold DyVA in the same neighborhood shows nearby homeowners that you close deals. Use it to farm your next listing appointment.
If you have an open house coming up, launch a DyVA 5–7 days before. It builds awareness ahead of the event — and the campaign report you get afterward is a great leave-behind for the seller.
Should you run a DyVA right now?
Run through these questions for any active listing you're working.
Interactive Demo
Set your budget with intention
The $95 minimum gets your video in front of buyers for 30 days — and your budget is directly tied to your reach. Think of it as a per-listing marketing line item, the same way you'd think about photography or print.
| Budget | Best for | What to expect |
|---|---|---|
| $95–$150 | Entry-level listings, first-time DyVA, testing the tool | Solid reach in your target area over 30 days. Good for generating a campaign report to show sellers. |
| $150–$300Sweet spot | Mid-range listings, price reductions, days-on-market re-engagement | Wider audience targeting, more impressions. Gives the algorithm more data to optimize delivery. |
| $300+ | Luxury listings, competitive markets, Just Sold neighborhood farming | Maximum reach. Use when the commission justifies the spend — a $500K+ listing can easily absorb a $300–500 video ad budget. |
Video ads are not editable once launched. If your listing price changes, you'll need to create a new DyVA — so don't overbuild a campaign right before a price conversation is likely.
Use your campaign report in seller conversations
After your campaign runs, Ylopo generates a seller-ready report showing reach, impressions, and video views. Most agents never mention it. The ones who do win more listing renewals.
"Here's what your listing's marketing looked like over the last 30 days. This video ad showed your property to [X] people across Facebook and Instagram — buyers who watched a video specifically about your home. No other marketing I do generates this kind of visual proof."
When to bring it up
- At your first check-in call after the campaign ends
- At a price reduction conversation — lead with the marketing you've already done
- At listing renewal — show the cumulative reach across all campaigns
- At a listing appointment for a new property — use a past report as proof of your marketing system
Agents who build it into their system run more campaigns
Top DyVA users on Ylopo run campaigns consistently across their listings. Running video ads regularly across a book of listings becomes part of how they win listing appointments and keep sellers engaged between showings.
Build DyVA into your listing workflow
The agents getting the most out of DyVA treat it like a reflex — every new listing gets a campaign, every milestone gets a video push. Here's a simple checklist to build it into your routine:
- □Listing goes live → launch a Just Listed DyVA within 24 hours
- □Day 10 check-in → if traffic is low, launch a re-engagement DyVA
- □Price reduction confirmed → launch a new DyVA with updated price
- □Open house scheduled → launch DyVA 5–7 days before
- □Listing sells → launch a Just Sold DyVA in the neighborhood
- □Campaign ends → pull the report and bring it to your next seller check-in