Ylopo Cash Offers

Ylopo Marketing is now generating seller leads interested in receiving cash offers.

Thanks to our partnership with Zoodealio, Ylopo clients located in the continental U.S. will be able to generate cash offers for these leads seamlessly.

Cash Offer Beta Training

Tuesdays at 10 AM Pacific

This training is required before cash offer lead generation can be launched on your account.

Register Here

How does cash offer lead gen work?

This cash offer beta walkthrough will show you

  • sample advertisements leads will see

  • an example of the Ylopo Cash Offer landing page

  • what these cash offer leads will look like in Follow Up Boss

  • how to generate cash offers in Zoodealio

How do I identify and work Cash Offer Leads?

CRM Tag

Leads will be distributed with the tag YLOPO_CASH_OFFER

Lead Distribution

You know your business best!

Some teams have found success with a dedicated Cash Offer Pond

Speed to Lead

Call right away. If no answer, don’t leave a voicemail, send a text!

The interaction will be more transactional in nature. Your goal as an agent is to walk the home and meet with the lead.

Sample Text Message

Good Morning - My name is Barry w/ Better Homes and Gardens.  When can we chat about your home at 123 Main Street? I have a couple of options that might interest you to sell your home via cash.  I just emailed you as well.

Cash Offer Best Practices

Cadence & Mindset

Speed to lead is important here! Call the lead at least 7 times in 30 days and Text the lead at least 4 times in 30 days.

Remember, this lead is likely in a stressful situation so they will be either working or escaping their stress by trying to relax.  This makes them generally less available to talk to someone new on the phone.  Most of the cash offer leads came from display ads on Youtube so they were enjoying themselves with entertainment and happened to see this ad.  This means a lot of attempted contacts from you is key.

Scripting

Opening the Call 

“Hi, John!  This is Barry with Better Homes and Gardens. I saw you were looking for a cash offer for your home.  I have an institutional investor that can get you 3-4 offers in 2 days.  Do you have 5 minutes to answer some questions and kick off the process?  It’s free.”

Closing for the Appointment

(After you input info into Zoodealio) 

“Now that we’ve input your information into our investor portal, I need to schedule a time to visit the property while we wait for the offers.  Do you have time for a walk through in the next couple of days?”

Winning the Business

(While at the property and after walking the home) 

“I love (insert feature you like) in your home!  We can wait for the other offers to come in but I also have worked up a CMA of your property value.  Most investors are going to offer sixty cents on the dollar and I think if we put it in the MLS and allow the free market to bid on the listing, you’ll make (insert amount) more.  Do you have 10 minutes to review the CMA numbers?”

Zoodealio

When they say yes they can answer some questions in your opening script, login to Zoodealio and click the add client button.  The lead will answer a few questions about the home while on the phone and that kicks off the offer process.

✺ Frequently Asked Questions ✺

  • The Cash Offer Beta is currently closed and is not accepting new sign ups at the moment.

  • Your Ylopo territory must have a population of at least 300,000 to 350,000 in total, and you must spend a minimum budget of $1,000 and you must be on Ylopo License Level 1 or above. You will generate leads within the areas you service, (no relocation or vacation home leads.) You must also complete a group training call before going live.

  • Yes, but since Zoodealio is not available in Canada, you must have your own method of providing cash offers to your leads, and in our scripting, you would insert the specifics of that program wherever a U.S. client would refer to Zoodealio.

  • Zoodealio is not available in Alaska, Hawaii, or New York City.

    Zoodealio is not available in countries outside of the U.S.

  • Ylopo will create a Zoodealio account for Ylopo license holders and team admins. Individual agents can be added individually by following these instructions.

  • This video will walk you through the steps! Remember, Ylopo is not currently integrated with Zoodealio, so you’ll log into the Zoodealio platform and manually enter the information.

  • Zoodealio's OFFERS Knowledge Base has an excellent FAQ list. You can also schedule a 1:1 with the Zoodealio Offers Department.

  • Zoodealio has a fantastic support team! You can check out their robust Knowledgebase, visit their video library, or book a 1:1 training.

    You can also email support@zoodealio.com or call (480) 771-9560.

  • Leads will be tagged YLOPO _CASH _OFFER

  • No. At this time, Raiya Text and Raiya Voice wil not engage with cash offer leads.

  • Usually! If the address doesn’t sync and automatically create the seller alert, you should do so within the lead’s Stars record.

  • Speed to lead is important here!

    Cadence: Call the lead at least 7 times in 30 days and Text the lead at least 4 times in 30 days.

    Mindset: Remember, they are likely in a stressful situation so they will be either working or escaping their stress by trying to relax. This makes them generally less available to talk to someone new on the phone. Most of the cash offer leads came from display ads on Youtube so they were enjoying themselves with entertainment and happened to see this ad. This means a lot of attempted contacts from you is key.

  • Opening the Call

    “Hi, John! This is Barry with Better Homes and Gardens. I saw you were looking for a cash offer for your home. I have an institutional investor that can get you 3-4 offers in 2 days. Do you have 5 minutes to answer some questions and kick off the process? It’s free.”

    Closing for the Appointment

    (After you input info into Zoodealio)

    “Now that we’ve input your information into our investor portal, I need to schedule a time to visit the property while we wait for the offers. Do you have time for a walk through in the next couple of days?”

    Winning the Business

    (While at the property and after walking the home)

    “I love (insert feature you like) in your home! We can wait for the other offers to come in but I also have worked up a CMA of your property value. Most investors are going to offer sixty cents on the dollar and I think if we put it in the MLS and allow the free market to bid on the listing, you’ll make (insert amount) more. Do you have 10 minutes to review the CMA numbers?”

  • First, it's expected that you'll see a few out of area leads with our cash offers, since Google only targets potential leads using the location of their current IP address. This means that people traveling or commuting or using a VPN with an IP address in your area can see and potentially register on your cash offer ad to become a lead. However, if you're seeing an unusually high number of out of area leads, or an unusually high cost per lead, please reach out to marketing@ylopo.com, we want to help resolve these issues for you!

  • Yes! Complete this form to begin setup for your account. Please note, Ylopo will create one owner login and one admin login. Account owners will be responsible for managing users. A Zoodealio account is free for Ylopo clients. For users above 25, there is a charge of $4 per seat per month.